其实消费者的核心诉求只有两条：一是好吃便宜（“好吃”虽无统一标准，但消费者有自己的判断）；二是产品选择多、性价比高、自传播能力强。那些个性鲜明的品牌，之所以能快速崛起，正是因为满足了这些需求。
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The 10% leeway is being built in to reflect that some patients may not be able to make a same-day appointment or may call too late in the day to be realistically given one.
That has meant a longer wait for Smith and the 500 others in the West Midlands who desperately need a vital operation.